The DPIIT–IPR Chair, National University of Study and Research in Law (NUSRL), Ranchi, invites original and unpublished research contributions examining the evolving relationship between Artificial Intelligence, trademarks, technology, brands, and consumer trust. The last date of abstract submission is November 20, 2026. For more details, check the call for submissions below:-
Call for Submissions: Brands at the Edge of Intelligence: Trademarks, Technology, and Trust in the AI Economy
The DPIIT–IPR Chair, National University of Study and Research in Law (NUSRL), Ranchi, invites original and unpublished research contributions examining the evolving relationship between Artificial Intelligence, trademarks, technology, brands, and consumer trust.
Artificial Intelligence is transforming how brands are created, represented, promoted, monitored, protected, and enforced. Generative AI, synthetic media, algorithmic systems, digital platforms, and emerging technologies create new opportunities while challenging established assumptions within trademark and intellectual property law.
The Scope
The Call welcomes doctrinal, comparative, interdisciplinary, empirical, policy-oriented, and practice-based research on generative AI and trademark law; online brand enforcement; counterfeiting; deepfakes; algorithmic recommendation; platform accountability; virtual goods; consumer confusion; cross-border remedies; and responsible brand governance.
Submissions should move beyond description, critically assess the adequacy of existing legal and regulatory frameworks, identify emerging gaps and challenges, and develop practical recommendations for brand owners, legal advisers, courts, regulators, digital platforms, and technology developers.
Who May Submit?
Academicians, researchers, legal practitioners, policy professionals, technology and industry professionals, doctoral scholars, and other interested researchers working on relevant aspects of intellectual property, technology, brands, and emerging legal and policy issues. Interdisciplinary contributions are particularly encouraged.
Call For Abstracts
Authors are invited to submit an abstract of their proposed research contribution.
Abstract Requirements
- The abstract should be 300–500 words.
Authors Must Submit
- Title: A concise and research-oriented title.
- Abstract: 300–500 words.
- Author Biography: A brief biography of approximately 150 words.
- Affiliation and Contact Details: Name, designation, institutional affiliation, email address, and contact details.
- Keywords: 3–5 keywords representing the core concepts of the research.
Call For Full Papers
Authors of selected abstracts will be invited to submit a full research paper of 4,500–8,000 words, inclusive of footnotes.
The full paper should make an original and substantive contribution to the understanding of trademarks, technology, and trust in the AI economy.
Papers should not be limited to a descriptive discussion or conventional literature review. Authors are expected to identify a specific research problem, critically analyse the applicable legal and regulatory framework, and develop an independent and well-supported argument.
Where relevant, papers should:
- Examine applicable Intellectual Property statutes, rules, and regulations;
- Analyse judicial decisions and emerging jurisprudence;
- Consider current regulatory and policy developments;
- Examine technological and commercial developments;
- Identify legal, regulatory, and institutional gaps;
- Analyse enforcement and accountability challenges;
- Consider comparative approaches and international developments; and
- Propose practical recommendations for future legal, regulatory, judicial, technological, or policy responses.
Submission Guidelines
- The paper must be original and unpublished and must not be simultaneously under consideration for publication elsewhere.
- The manuscript should establish a clear and substantive connection with Intellectual Property Rights and the central theme of the Call.
- Co-authorship is permitted, with a maximum of two authors per submission.
- Word Limit: 4,500–8,000 words, inclusive of footnotes.
- Font: Times New Roman, 12 pt.
- Line Spacing: 1.5
- Alignment: Justified
- Citation: Bluebook, 20th Edition, through footnotes only.
- In-text Citations: No in-text or parenthetical citations should be used.
- Bibliography: No separate bibliography or reference list is required.
- File Format: Manuscripts should be submitted in Microsoft Word (.doc/.docx) format.
- The manuscript must have a similarity/plagiarism level of less than 10%.
- The use of AI-generated content must be limited to less than 10% of the manuscript. Authors shall be responsible for ensuring the originality, accuracy, and academic integrity of their submissions.
Expectations From The Submission
Submissions should demonstrate:
- Originality: The paper should present an independent argument, perspective, analysis, or contribution.
- Legal and Interdisciplinary Engagement: The research should meaningfully engage with Intellectual Property law while incorporating relevant technological, commercial, regulatory, or policy dimensions.
- Critical Analysis: Papers should critically examine existing legal and regulatory frameworks rather than merely describing the current position.
- Contemporary Relevance: The research should address an emerging or significant issue arising from the increasing integration of AI and technology into the brand ecosystem.
- Practical Contribution: Wherever appropriate, papers should provide specific and evidence-based recommendations capable of informing legal practice, policy, regulation, judicial approaches, industry practices, or technology governance.
Important Dates
| Abstract submission | 20 November 2026 |
| Communication of abstract acceptance | 25 November 2026 |
| Full paper submission | 25 December 2026 |
| Communication of full-paper acceptance | 10 January 2027 |
| SUBMISSION DETAILS |
Authors may submit their abstracts through:
Abstract Submission Link: https://forms.gle/VTAuJs6bboeWX4937
Authors are requested to ensure that their submissions comply with the prescribed formatting and submission requirements.
Publication:
Selected full-length papers will be considered for compilation and publication in an edited book under the DPIIT–IPR Chair, NUSRL, Ranchi, subject to the prescribed editorial and review process.
Publication will be subject to assessment of the manuscript’s originality, academic quality, thematic relevance, analytical rigour, and substantive contribution.
NOTE: Submission of an abstract or full paper does not automatically guarantee publication.
Contact : iprchair[at]nusrlranchi[dot]ac[dot]in