Khaitan & Co Advised United Spirits Limited On Endorsement Agreement With Virat Kohli

Khaitan & Co advised United Spirits Limited on Endorsement Agreement with Virat Kohli

Khaitan & Co advised United Spirits Limited (USL), a Diageo group company and a leading alco-bev manufacturer and seller in India, on its engagement of Virat Kohli, an internationally renowned Indian cricketer, to endorse and promote USL’s new product, ‘Johnnie Walker Refreshing Mixer.’

The Khaitan & Co team was led by Tanu Banerjee (Partner), with assistance from Akriti Sirsalewala (Senior Associate).

Khaitan & Co provided end-to-end legal support to United Spirits Limited throughout the negotiation and drafting process, ensuring that the terms of the agreement were meticulously detailed in line with the commercial intent of the parties.

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