Delhi High Court Sends Too Yumm’s Infringement Case Against Haldirams To Mediation
The Delhi High Court has referred to mediation a lawsuit filed by Guiltfree Industries, the manufacturer of Too Yumm, accusing Haldirams of copying the distinctive packaging of its “Bhoot Chips” product. The suit alleges that Haldirams’ ‘Takatak Bhoot Chilli’ packaging is a “slavish imitation” of Too Yumm’s artistic trade dress.
On February 4, Justice Mini Pushkarna ordered Haldirams to halt the manufacturing and distribution of products with the disputed packaging. However, the court allowed existing stock already in the market to be sold. Additionally, Haldirams was permitted to continue using its own trademarks and branding elements, provided the packaging design is sufficiently distinct from Too Yumm’s.
Too Yumm discovered the alleged infringement in January 2025 and quickly filed the lawsuit to protect its intellectual property rights. The company contended that the unique packaging had become synonymous with the Too Yumm brand and that Haldirams’ recent use of similar packaging could lead to consumer confusion and a flood of imitative products.
The court upheld its previous order and referred the dispute to mediation, setting a deadline of February 4 for Haldirams to stop using the contested packaging. The next mediation session is scheduled for February 19.