Veritas Legal Advised M2P Fintech in the Acquisition of Goals101 Data Solutions
M2P Fintech has acquired Goals101, the leader in Transaction Behavioural Intelligence (TBI) in India and other geographies.
Founded in the year 2014 and headquartered in Chennai, M2P Fintech is Asia’s largest banking infrastructure company whose technology powers the digital ambitions of banks, lenders, fintechs and other financial services players. M2P Fintech is an omni-channel platform that operates in over 20 markets across the Asia Pacific, MENA, and Oceania regions.
Goals101, the 7-year-old company, renowned for its expertise in Transaction Behavioural Intelligence, has developed a Platform that runs on advanced algorithms and analytics tools that provide invaluable insights into consumer transaction patterns and orchestrates actionables. This acquisition empowers M2P Fintech to leverage Goals101’s technology and integrate it seamlessly into its existing suite of financial services. By combining M2P’s robust fintech infrastructure with Goals101’s state-of-the-art analytics, the companies aim to revolutionize the way financial transactions are understood and optimized.
This acquisition will act as a catalyst for M2P to bring in a high degree of personalization in its digital banking products to its customers. Post the acquisition, the Goals101 team will continue to work on rolling out new data capabilities, leveraging its big data platform to create more facets of personalization in financial products for customers across the world
Goals101 has established its presence in various regions, including India, the Middle East and North Africa (MENA), and South East Asia. The company collaborates with banks and payment networks across these geographies.
The Veritas Legal team comprised of Kanisha Vora (Partner), Parshva Doshi, Prapti Parwani, Aashna Soman. The Due Diligence Team comprised of Aashna Soman, Prapti Parwani, Hriday Chokshi, Hiral Mehta, Aditi Sahay and Anamika.